12 Best LinkedIn Profile Examples and Tips to Boost Your Networking in 2025

Key takeaways: 

• Use a clean profile photo and custom banner to make a strong first impression.
• Go beyond job titles—add keywords and show how you bring value.
• Write a personal, first-person summary with wins, goals, and a clear CTA.
• Highlight experience with numbers and list top skills strategically.
• Collect recommendations to build trust and credibility.
• Add visuals (images, videos, work samples) to your Featured section.
• Stay active by posting or commenting to keep your profile visible.
• Need help with English? Promova offers courses, AI tutors, and live practice to boost your career fluency.

LinkedIn is the world’s largest professional network, and with more than 1 billion members, it’s not hard to imagine why having a standout LinkedIn profile matters. 

Why Your LinkedIn Profile Matters

Whether you’re job hunting, marketing a product, expanding your network, or just wondering what else might be out there, LinkedIn is the go-to platform for recruiters, businesses, and professionals alike. But don’t just take our word for it, the numbers speak for themselves:

• 95% of recruiters use LinkedIn regularly.
• Over 30 million job postings exist yearly.
• Over 3 million people are hired annually using LinkedIn.
• 90% of B2B marketers use LinkedIn for leads, and LinkedIn drives 4 times more B2B website traffic.
• Recruiters search by skills 5x more than degrees.

Now that we’ve covered why LinkedIn matters, let’s look at how you can maximize its potential, and turn your profile into a powerful tool that works for you.  

Read on for the best LinkedIn summary examples, real LinkedIn profile examples, and our top tips to help you upgrade your presence and get noticed. 

Key Elements of a Strong LinkedIn Profile 

Think of your LinkedIn profile as a digital business card. A place to tell your story, showcase your value, and attract the right opportunities. Here’s how to make each part count, complete with strong LinkedIn profile examples:

Profile photo and banner

First impressions matter. Your profile photo and banner are the first things people see, so make them professional, clear, and on-brand.

• Profile photo: Use a headshot where you’re appropriately dressed for your industry. Aim for a clean background, good lighting, and a friendly expression. 
• Banner Image: Don’t leave this blank; think of it as free ad space. You can promote your brand, highlight a tagline or logo, or use it to reflect your industry. Tools like Canva offer great templates for this. 

LinkedIn profile photo examples:

Peter:

What works well:

• Peter presents a clear and professionally shot photo.
• He uses a friendly facial expression.
• He maximizes the banner space to promote his personal brands.

Stephanie:

What works well:

• Stephanie has a clear, professional headshot with a neutral background coordinated with her banner to make it visually appealing.
• She uses a friendly facial expression.
• She uses her banner to showcase what she offers, promote her personal brand, and show third-party credibility by stating “As Seen On…”

Headline

Your headline and summary are the place to tell people who you are, what you do, and how you can help them. Using targeted keywords can also enhance how easily others find your profile.

Use this formula to go beyond just your job title: 

[What you do] + [who you help] + [how you help them or the result you deliver] 

Examples:

“Marketing Strategist | Helping Startups Scale Through Data-Driven Growth Campaigns" 

“Talent Acquisition Specialist | Helping Companies Hire Smarter | Employer Branding & Candidate Experience" 

Take a look at these strong LinkedIn headline examples:  

Jiayun

What works well:

• Jiayun clearly states her job title and areas of expertise by using “Product Manager” and “Global Team Lead”.
• Adds a personal touch by telling you she is an “Artist”.
• Includes several industry-relevant keywords such as “B2B/D2C SaaS”.

Bonnie

What works well:

• Bonnie states her job title, seniority, and current employer.
• “Advocate for job seekers, demystifying recruiting…” clearly shows what she offers.
• The phrase “…making the workplace more equitable for everyone!!” It makes her seem friendly and approachable.

Summary

Also called the “About” section, your summary should be personal, easy to read, and highlight your skills and achievements. 

The summary lies directly below your headline and profile photo and offers you the chance to tell people who you are, what you’ve achieved, and where you’re headed (in your own words).  

Follow these eight simple steps to write an impactful summary: 

1. Write in the first person: Unless you’re a CEO or world-leading expert, it’s always best to write in the first person. You should aim to write 3-5 paragraphs. It’s ok to use bullet points, but avoid emojis. 
2. Hook or anecdote: Start with something engaging: a quick story, quote, or personal insight to draw people in.
3. Who you are + what you do: Give a clear, keyword-rich sentence describing your role or specialty.
4. Who you help + how you help them: Explain your current role and core skills.
5. What makes you different: Highlight your approach, personality, or signature strength.
6. Proof of impact: Mention a recent win or meaningful outcome, and use numbers where possible.
7. Your current goals: Share what you’re working on or open to next.
8. Call to action (CTA): Make a clear CTA by inviting people to connect, collaborate, or reach out. 

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Pro tips: 

• Use keywords strategically: Sprinkle relevant keywords naturally throughout; remember, recruiters are 5 times more likely to search for skills rather than degrees. 
• Avoid jargon, overused phrases, slang, and niche business abbreviations. 
• Make it personal. People want to see who you are behind the job title and what it might be like working with you. Sharing personal stories or passions helps people to feel more connected to you.

For some inspiration, here are two strong LinkedIn summary examples:

Chris

What works well:

• Chris clearly shows us who he is, what he specializes in, and what he has to offer.
• He uses metric data to showcase his success by telling us “Highlights include boosting SaaS pipeline by $35M…”
• Adds a personal touch by including interests “I’m a drummer and snowboarder,” which helps him to come across as approachable and friendly.
• Finishes with a clear CTA: “Let’s connect and explore how we can grow together.”

Preeti

What works well:

• Preeti opens with a strong hook by telling us about her personal journey and how it influenced her career path.
• She lists a broad range of experience: “DeliverHealth, IKS Health, Malik Hospital…”
• She has a strong CTA and clearly states who she can help and what she can offer: “If you’re a medical graduate… Let’s explore together!”

Summary template: 

If you’re still unsure about how to write a summary that will turn clicks into connections, then download our LinkedIn summary template. You can use it as a blueprint for your own profile.  

[Hook, Anecdote, or Quote]  
Start with a personal insight, brief story, or quote that reflects your approach to leadership or your career. 

“I’m an experienced [Job Title] with [X]+ years in [Industry or functional area]. I specialize in [Keyword], [Keyword], and [Keyword].” 

“I help [Who you help—teams, clients, organizations] [What you help them achieve] through [Your approach or skills].” 

“What sets me apart is [your unique strength—e.g., people-first leadership, data-driven decision-making, adaptability].” 

“Recently, I [Recent win or impact, include numbers or measurable result if possible].

Right now, I’m focused on [Current goals or career direction].”

Let’s connect—especially if you’re interested in [Shared interests, topics, or opportunities to collaborate]. 

Here’s a LinkedIn summary example, using the template above. 

“People don’t leave jobs—they leave cultures. That belief has shaped how I lead every HR initiative.” 

I’m an HR Manager with 10+ years of experience helping fast-growing companies build strong, people-first teams. My focus areas include employee engagement, talent development, and inclusive culture-building. 

I align people strategies with business goals—because when people thrive, performance follows. 

What sets me apart is my ability to blend empathy with action. I genuinely enjoy hearing people’s stories and finding practical ways to make work better—for individuals and the organization.

I’m a podcast-obsessed, passionate mental health advocate who’s committed to creating workplaces where people feel safe, supported, and empowered to thrive. 

Recently, I led an engagement initiative that boosted satisfaction scores by 40% and cut turnover by 25% in under a year. 

Right now, I’m focused on scaling HR systems, developing future leaders, and shaping long-term people strategies. 

Let’s connect—especially if you’re passionate about inclusive cultures, team development, or modern HR leadership.

Experience and skills

Often forgotten or neglected, the skills and experience section is your opportunity to showcase your experience and enhance the searchability of your profile. 

These sections should support your headline and summary by listing specific roles you’ve held, key responsibilities, and positive outcomes. 

• Experience: Highlight key roles, how long you were there for, and a short bio on the company.
• Skills: Add the most relevant and searchable skills to your profile (LinkedIn allows up to 50). Skills appear in search terms and make your profile more searchable by a recruiter. 

Pro tip: The top three skills you list carry the most weight in search results, so choose them wisely.

Take a look at this LinkedIn profile example:  

Viktoria

Recommendations and endorsements

Recommendations and endorsements build trust. This section shows that others value your work and expertise, as well as highlighting your strengths. 

Are you particularly personable, reliable, or able to drive results in difficult environments? Here’s your opportunity to show potential clients and employers what others value in you. Reading them also makes for a great pick-me-up on those days when work is feeling a little bit difficult.  

• Endorsements: These are quick kudos from your connections for specific skills. Keep them relevant and updated.
• Recommendations: These written testimonials are a powerful endorsement of your skills, strengths, and achievements. Ask colleagues, clients, or managers for a written recommendation that highlights your work ethic, results, or collaboration style. 

Take a look at these recommendation examples:

LinkedIn Profile Examples 

A strong LinkedIn profile should reflect your experience, personality, and goals, regardless of where you are in your career. Below are real-world examples of LinkedIn profiles across different career stages, with quick notes on what each one does well.

The entry-level professional:

Ezinne lets you know quickly and clearly what industry she’s seeking opportunities in.

What works well:

• Clear intent and role targeting. She clearly states what opportunities she’s looking for; this will help recruiters understand fit.
• Transferable skills and previous experiences. She ties her diverse experience back to HR, highlighting her transferable skills.
• Human and positive tone. She shows enthusiasm and a growth mindset with sentences like “I’m a quick learner passionate about fostering such environments…”
• Finishes with a simple CTA and leaves the door open for conversation.

A mid-career manager

Nick, a content marketing manager, blends storytelling, expertise, and personality into his summary.   

What works well:

• A strong hook. His opening hook sets the tone and invites the reader to keep reading.
• Clear expertise. The summary clearly outlines his experience and includes industry-relevant keywords and phrases like B2B SaaS, digital marketing, and content leadership.
• Impact-oriented achievements. He highlights real accomplishments with metrics and outcomes.
• Clear CTA. “Let’s talk about how I can lead your content to its next evolution” makes it easy for potential collaborators or hiring managers to understand what to do next.

A creative/designer profile

Nayab, a freelance creative designer, showcases a polished, well-written summary with a clean and professional profile.

What works well:

• Clear overview of services and strengths. It’s immediately clear what she is offering, as well as being keyword-rich.
• Strong CTA with portfolio links. She shares her Instagram, Dribbble, and Behance handles so you can easily view examples of her work. 
• She showcases her strong educational and career background. She presents a clear educational and career progression that builds credibility and reinforces her multidisciplinary expertise.
• Uses language for creatives. Her writing reflects a designer who values both form and function.

The entrepreneur/thought leader

Morgan, a CEO, entrepreneur, and angel investor, offers a strong example of a seasoned and successful business leader.

What works well:

• Establishes credibility immediately. She immediately positions herself as a high-level, multi-faceted professional.
• Highlight leadership and impact. By detailing her role as a founder, CEO, and Chairman, she clearly communicates her leadership abilities. This is then strengthened by adding that she grew “the company into a market leader”.  
• Showcases a portfolio of brands. She lists Blavity’s brand portfolio and demonstrates the breadth and influence of her work.
• Includes investment focus. She talks about her work as an angel investor and the industries and start-ups she supports to signal her interest in investing.
• Recognized by reputable sources. She lists honors to build third-party credibility and underline her success.

Best LinkedIn Profile Tips for 2025

1. Start with a strong, keyword-rich headline: Your headline shows up in search results, and it needs to go beyond just showing your job title. Include industry-relevant keywords and highlight what you do and who you help.  

Example: HR Manager | Culture building | Helping Teams Thrive Through Inclusive People Practices

1. Update your headshot and banner: Use a high-quality professional photo where you look friendly and approachable. A blurred or plain background will make your headshot easy to see. Try to include your shoulders or top half in the shot. Don’t forget to utilize your banner image to reinforce your industry, brand, or values.
2. Use a custom summary (About section): Using our eight simple steps guide or downloadable template, create a custom, engaging summary. Tell your professional story, make it personal, and include your big wins. Remember, keywords show up in searches, so make sure the relevant ones are included. 
3. Add visual proof: Pin media like videos, articles, or work samples to your featured section. Video content gets 5x more engagement, and posts with images double engagement.
4. List skills that match your goals: You can list up to 50 skills, but it’s the first three that have the biggest impact. Use the “Top Skills” section strategically to reflect both your strengths and your aspirations.
5. Ask for recommendations: Thoughtful recommendations can go a long way in building trust. Aim for at least 2 to 3 strong recommendations that speak of your character, results, and strengths. And don’t forget to give out some recommendations too! 
6. Include outcomes and experience: In your summary, highlight accomplishments with metrics. Numbers are powerful; they grab attention and show impact. Whether in bullet points or woven into your text, leading with results and not just responsibilities gives people a clear, measurable sense of what you’ve achieved.
7. Engage with the platform: Keep your LinkedIn profile visible by posting, commenting, or sharing thoughtful content on your page. Make sure you regularly update your profile and include any new major achievements.
8. Include a clear CTA: End your summary with a clear CTA so that potential links have a clear idea of what to do next. Including phrases like “Open to new opportunities” or “Reach out if you want to chat about…” clearly shows others that you’re open to connecting.

How Promova Helps Professionals Improve Their Networking Efforts

If you’re a professional looking to improve your networking efforts, but English isn’t your first language, then you’ve come to the right place. English, often considered “the language of international business,” is used by millions of companies worldwide. 

In today's globalized and digitalized world, speaking English is a vital skill. Many companies consider English a vital asset, especially if you’re hoping to progress through the ranks.

Improving your fluency can help you to land that highly coveted job interview, communicate with colleagues, make a new connection, win a promotion, or nail an important presentation.

Here at Promova, we offer several different solutions to help you improve your English and reach your career goals:

• Business, general, or targeted English courses.
• English presentation or public speaking classes.
• 1:1 tutoring with highly qualified and experienced Promova tutors.
• Small-group lessons with learners of the same fluency level.
• Personalized self-learning course on an AI-driven app.
• Real-time pronunciation and conversation practice with an AI role-play tutor.
• Free English conversation club.
• Corporate packages for global companies looking to improve their teams’ English. 

Conclusion 

In 2025, LinkedIn is more than just a digital resume; it’s the world's most popular networking hub. Whether you’re a recent graduate, freelancer, mid-career, or super successful CEO, a stand-out LinkedIn profile can help you build authority, promote your personal brand, attract clients, and even land your dream job.

To make the most of LinkedIn, you need to optimize each section with clear messaging, strategic keywords, and personal wins. The key is to make it easy for the right people to find and connect with you. 

Use the LinkedIn profile tips and examples in this guide to give your LinkedIn profile a 2025 makeover and turn views into real opportunities.